This book is the definitive guide to prospecting. It’s jam-packed with principles, wisdom and specific suggestions that get real-world results. The author had to learn how to prospect the hard way—lots of trial and error. It took a long time for him to uncover the powerful content in this book. In Prospecting Rules!, he shares what he learned without holding anything back. Now, you can learn to master the skill of prospecting without making the same mistakes.

This book takes a subject that is seldom addressed at all and turns it into a step-by-step goldmine. Every aspect of prospecting is covered—from how to start a conversation, to bringing up the subject of opportunity, to asking for the phone number, to the follow-up conversation. An effective sense of humor is woven all through the book, so this is one book that you’ll enjoy reading.

Most importantly of all, the information is this book is easy to use and easy to duplicate. You will want your entire team to read this one. It’s a game-changer. Perhaps that’s why it has been endorsed by so many of the respected icons in our industry.

“When Russ showed me the manuscript for his book on prospecting and asked if I'd consider giving it an endorsement, I agreed to read it. After I did so, I didn't just endorse it -- I wrote the Foreword! Russ knows his stuff, and he explains it beautifully. Everyone in any type of sales needs this book. – John David Mann, coauthor, The Go-Giver.

About the Author

Russ McNeil didn’t exactly enter the world of team building with the skills necessary to be an instant success. With an overbearing personality, a disinterested warm market and a genuine fear of approaching strangers, he had significant obstacles to overcome. And overcome them he did. Through trial, error, diligence and determination, he eventually mastered the art of prospecting strangers.

Today, Russ is focused on teaching others how to prospect with generosity, respect and purpose. His hard-won experience, appealing sense of humor, and unusual presentation style, uniquely qualify him to empower others to connect with prospects more/better/faster. Visit AhaUniversity.com to discover more.

“This book is not a cotton candy, pat you on the fanny approach to leadership. Before you finish the first chapter, it will hit you in the gut.” –Paul J. Meyer

Excerpt from Chapter #1:

I had just finished my introductions in front of more than 70 top executives of an international organization when I made a shocking and somewhat risky statement.

I told them that all the organizational problems were merely symptoms of the same universal problem -- apathy.

The individual annual incomes of this group ranged from $250,000 to $500,000, and I had just told them they were apathetic! At least that is what they heard.

As a hush fell over the room, I began to verbally review the general list of people problems that they had provided for me prior to the meeting:

• indecisiveness
• lack of drive
• lack of creativity
• lack of focus
• stagnation
• burnout
• imbalance
• the list went on and on.

This was their list, not mine!

I defined apathy, then just looked at them. It was then that the lights went on!

About the Author

David Byrd, author of the best-selling book, Achievement, and highly praised executive leadership development coach, reveals an issue that affects everyone on earth! David has devoted over 30+ years to leadership and he specializes in helping leaders and their organizations get to that coveted next-level has been the cornerstone of his life’s work. This book is a stepping stone for all leaders, and anyone on the way toward success.